Stat Library

At growing SMBs, 66% of leaders describe their tech stack as an integrated suite, vs. 45% of leaders at declining SMBs

SMBs’ top factors for evaluating new technology:

1. AI capabilities
2. Ease of use
3. Price

At growing SMBs, leaders’ #1 factor for evaluating new technology is AI capabilities. At stagnant and declining SMBs, it’s price.

35% of SMB leaders say AI capabilities are extremely important when evaluating technology — up from 13% in 2020 and 6% in 2019.

81% of SMB leaders say they would spend more for technology from trusted vendors

75% of SMBs are experimenting with or using AI.

• 41% are actively experimenting with AI
• 34% have fully implemented AI in their operations

Growing SMBs are 1.8x more likely to invest in AI than declining SMBs.

Top SMB AI use cases

1. Marketing campaign optimization
2. Content generation
3. Automated recommendations for customers
4. Natural language search tools
5. Automated service chatbots

• 71% of SMBs are increasing their investment in AI over the next year.
• 66% of SMBs are increasing their investment in data management over the next year.

85% of SMBs with AI say they’ll get a return on their investment.

91% of SMBs with AI say it boosts their revenue

90% of SMB leaders with AI say it makes operations more efficient.