Stat Library

53% of SMB leaders say data is often inconsistent across their business tools

46% of SMB leaders feel overwhelmed by too many business tools

44% of SMB leaders say there isn’t time to master all the technology their company uses

At growing SMBs, 66% of leaders describe their tech stack as an integrated suite, vs. 45% of leaders at declining SMBs

SMB leaders say their #1 technology challenge is security.

SMBs’ top factors for evaluating new technology:

1. AI capabilities
2. Ease of use
3. Price

At growing SMBs, leaders’ #1 factor for evaluating new technology is AI capabilities. At stagnant and declining SMBs, it’s price.

35% of SMB leaders say AI capabilities are extremely important when evaluating technology — up from 13% in 2020 and 6% in 2019.

81% of SMB leaders say they would spend more for technology from trusted vendors

75% of SMBs are experimenting with or using AI.

• 41% are actively experimenting with AI
• 34% have fully implemented AI in their operations

Growing SMBs are 1.8x more likely to invest in AI than declining SMBs.

Top SMB AI use cases

1. Marketing campaign optimization
2. Content generation
3. Automated recommendations for customers
4. Natural language search tools
5. Automated service chatbots