Stat Library

60% of B2B marketers use ABM for customer acquisition.

• 48% of B2B marketers use ABM for upselling.

48% of marketers have fully-integrated, cross-functional data for campaign building.

Gen Z is 36% more likely than baby boomers to struggle with understanding their personal data.

56% of AI users say it’s difficult to get what they want out of AI.

51% of workers say generative AI lacks the information needed to be useful.

71% of workers say consistently inaccurate outputs would break their trust in AI.

54% of AI users don’t trust the data used to train AI systems.

87% of IT professionals feel generative AI has met or exceeded its hype.

79% of IT professionals are increasingly pressuring teams to implement generative AI.

Top 5 AI challenges for IT teams:

1. lack of talent/skills
2. data security
3. data quality
4. slowing of other initiatives
5. increased cost

48% of IT professionals worry their security infrastructure can’t keep up with generative AI demands.

• Top leadership priority when implementing new technology: Speed of implementation
• Top IT priority when implementing new technology: Security