48% of marketers have fully-integrated, cross-functional data for campaign building.
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Gen Z is 36% more likely than baby boomers to struggle with understanding their personal data.
56% of AI users say it’s difficult to get what they want out of AI.
51% of workers say generative AI lacks the information needed to be useful.
71% of workers say consistently inaccurate outputs would break their trust in AI.
54% of AI users don’t trust the data used to train AI systems.
- Top leadership priority when implementing new technology: Speed of implementation
- Top IT priority when implementing new technology: Security
Only 12% of IT teams can support all AI-related requests they receive
87% of IT professionals feel generative AI has met or exceeded its hype.
79% of IT professionals are increasingly pressuring teams to implement generative AI.
Top 5 AI challenges for IT teams:
- lack of talent/skills
- data security
- data quality
- slowing of other initiatives
- increased cost
48% of IT professionals worry their security infrastructure can’t keep up with generative AI demands.
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