- 73% of India
- 49% of Australia
- 45% of the US
- 29% of the UK
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Generative AI use by country:
49% of the general population uses generative AI, and 34% uses it every day.
Cost of living is the top factor impacting consumer priorities.
81% of customers expect faster service as technology advances.
73% of customers expect better personalization as technology advances.
65% of customers expect companies to adapt to their changing needs and preferences.
74% of customers expect to be able to do anything online that they can do in-person or by phone.
61% of Gen Z prefers to engage digitally, compared to 38% of baby boomers.
53% of customers expect companies to anticipate their needs, but only 33% say most companies address service issues proactively.
47% of customers are willing to pay extra for better customer service, including:
- 35% of baby boomers
- 46% of Gen X
- 59% of millennials
- 48% of Gen Z
74% of customers are concerned about unethical use of artificial intelligence.
63% of customers are concerned about bias in AI.
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