Stat Library

68% of desk workers say generative AI will help them better serve customers.

67% of desk workers say generative AI will help them get more out of their other technology investments.

51% of marketers currently use generative AI, with an additional 22% planning to use it very soon.

39% of marketers say they don’t know how to safely use generative AI.

Marketers using generative AI say they use it for the following:

• Basic content creation (76%)
• Writing copy (76%)
• Inspiring creative thinking (71%)
• Analyzing market data (63%)
• Generating image assets (62%)

58% of marketers say generative AI is transforming how they analyze market data.

58% of marketers say generative AI is transforming how they analyze perfomance.

71% of marketers say generative AI will eliminate busy work.

71% of marketers say generative AI will allow them to focus on more strategic work.

Marketers estimate generative AI will save them an average of five hours per week.

31% of marketers say accuracy and quality are top concerns about using generative AI.

67% of marketers say their company’s data is not properly set up for generative AI.