Stat Library

73% of desk workers believe generative AI introduces new security risks.

54% of desk workers worry generative AI outputs are inaccurate.

59% of desk workers worry generative AI outputs are biased.

Desk workers say the following is necessary for them to successfully use generative AI:

• Human oversight (60%)
• Enhanced security measures (59%)
• Trusted customer data (58%)
• Ethical use guidelines (58%)

51% of marketers currently use generative AI, with an additional 22% planning to use it very soon.

39% of marketers say they don’t know how to safely use generative AI.

Marketers using generative AI say they use it for the following:

• Basic content creation (76%)
• Writing copy (76%)
• Inspiring creative thinking (71%)
• Analyzing market data (63%)
• Generating image assets (62%)

58% of marketers say generative AI is transforming how they analyze market data.

58% of marketers say generative AI is transforming how they analyze perfomance.

71% of marketers say generative AI will eliminate busy work.

71% of marketers say generative AI will allow them to focus on more strategic work.

Marketers estimate generative AI will save them an average of five hours per week.