Stat Library

67% of desk workers say generative AI will help them get more out of their other technology investments.

Desk workers estimate generative AI will save them five hours per week.

61% of desk workers use or plan to use generative AI.

58% of desk workers who plan to use generative AI don’t know how to use it safely.

73% of desk workers believe generative AI introduces new security risks.

54% of desk workers worry generative AI outputs are inaccurate.

59% of desk workers worry generative AI outputs are biased.

Desk workers say the following is necessary for them to successfully use generative AI:

• Human oversight (60%)
• Enhanced security measures (59%)
• Trusted customer data (58%)
• Ethical use guidelines (58%)

51% of marketers currently use generative AI, with an additional 22% planning to use it very soon.

39% of marketers say they don’t know how to safely use generative AI.

Marketers using generative AI say they use it for the following:

• Basic content creation (76%)
• Writing copy (76%)
• Inspiring creative thinking (71%)
• Analyzing market data (63%)
• Generating image assets (62%)

58% of marketers say generative AI is transforming how they analyze market data.