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Implementing or expanding AI is commerce leaders’ #1 priority — and their #1 anticipated challenge — for the year ahead.
28% of commerce organizations currently use agentic AI, and another 44% expect to adopt it within six months.
79% of in-store shoppers use their phones while shopping.
12% of in-store shoppers ask an AI assistant for purchasing advice in the aisle.
Physical retail is still the top holiday shopping destination for 77% of consumers.
66% of customer service professionals say their organization uses AI agents — up from 39% in 2025.
85% of customer service professionals say their organizations use at least one form of AI.
77% of customer service teams with AI agents deploy them in both customer-facing and internal operations.
70% of customer service organizations with AI agents say they observe measurable value within 60 days.
Customer satisfaction is the #1 improved KPI after customer service organizations deploy AI agents.
89% of customer service professionals with AI agents say their organization would benefit from expanding AI agent use.
97% of customer service leaders with AI say it’s impacting their approach to workforce planning.
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