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| Stat | Action | Source | Month/Year |
|---|---|---|---|
| Among desk workers who use AI tools, 81% say it’s improving their productivity. |
|
Slack: Workplace AI Trends | 06/2024 |
| 41% of work time is estimated to be spent repetitive or low-impact tasks. |
|
Slack: Workplace AI Trends | 06/2024 |
| Leveraging AI is marketers' #1 priority and #1 challenge. |
|
State of Marketing | 05/2024 |
| 31% of marketers are fully satisfied with their ability to unify customer data sources. |
|
State of Marketing | 05/2024 |
| 57% of marketers say real-time data is available to execute a campaign — but 59% need IT's help to access it. |
|
State of Marketing | 05/2024 |
| Marketers use an average of 9 different tactics to collect data, with customer service data and transaction data the most common. |
|
State of Marketing | 05/2024 |
75% of marketing organizations are already experimenting with or have fully implemented AI into their workflows.
|
|
State of Marketing | 05/2024 |
| High performing marketing teams are 2.5x more likely than underperformers to have fully implemented AI within their operations. |
|
State of Marketing | 05/2024 |
Marketers' top AI use cases:
|
|
State of Marketing | 05/2024 |
| Only 48% of marketers track customer lifetime value. |
|
State of Marketing | 05/2024 |
| 39% of marketers say loyalty program functionalities are accessible across all touchpoints. |
|
State of Marketing | 05/2024 |
| Marketers use an average of 8 different marketing tools and technologies. |
|
State of Marketing | 05/2024 |