Stat Library

46% of consumer goods trade promotion spend yields ROI

Consumer goods leaders rank AI as their No.1 opportunity and their No.1 challenge.

57% of consumer goods leaders expect increased instability in their industry

35% of consumer goods businesses sell through direct-to-consumer channels

40% of US business leaders are fully confident in their data’s reliability — down from 54% in 2023

34% of US business leaders are fully confident in their data’s completeness — down from 48% in 2023

57% of US business leaders feel in competition with their colleagues to prove value with data

86% of US business leaders believe their career trajectories rely on how data-literate they are

54% of US business leaders aren’t fully confident they can find, analyze, and interpret data on their own

76% of US business leaders say the rise of AI increases their need to be data-driven

41% of US business leaders are fully confident in their data’s relevance — down from 50% in 2023

46% of US business leaders say their organizations’ data strategies are fully aligned with business priorities — down from 60% in 2023