Stat Library

57% of consumer goods leaders expect increased instability in their industry

98% of consumer goods leaders feel exposed to current economic policy shifts

90% of consumer goods leaders expect they’ll increasingly invest in AI agents

Most valuable AI agent use cases in the consumer goods industry:

1. Trade promotion creation and optimization
2. Innovation and new product development
3. Marketing campaign creation and optimization

46% of consumer goods trade promotion spend yields ROI

35% of consumer goods businesses sell through direct-to-consumer channels

46% of US business leaders say their organizations’ data strategies are fully aligned with business priorities — down from 60% in 2023

41% of US business leaders are fully confident in their data’s relevance — down from 50% in 2023

40% of US business leaders are fully confident in their data’s reliability — down from 54% in 2023

39% of US business leaders are fully confident in their data’s timeliness — down from 46% in 2023

36% of US business leaders are fully confident in their data’s accuracy — down from 49% in 2023

34% of US business leaders are fully confident in their data’s completeness — down from 48% in 2023