Stat Library

Only 28% of the workforce is actively pursuing new digital skills.

Only 31% of the Gen Z workforce believes they have in-demand digital skills.

Consumer goods leaders rank AI as their No.1 opportunity and their No.1 challenge.

AI- and data-driven promotions rank No.1 in ROI among consumer goods trade promotion tactics

57% of consumer goods leaders expect increased instability in their industry

98% of consumer goods leaders feel exposed to current economic policy shifts

90% of consumer goods leaders expect they’ll increasingly invest in AI agents

Most valuable AI agent use cases in the consumer goods industry:

1. Trade promotion creation and optimization
2. Innovation and new product development
3. Marketing campaign creation and optimization

46% of consumer goods trade promotion spend yields ROI

35% of consumer goods businesses sell through direct-to-consumer channels

46% of US business leaders say their organizations’ data strategies are fully aligned with business priorities — down from 60% in 2023

41% of US business leaders are fully confident in their data’s relevance — down from 50% in 2023