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73% of employees feel unequipped to learn in-demand digital skills.
76% of employees feel unequipped for the future of work.
82% of employees plan to learn new skills in the next five years.
Only 28% of the workforce is actively pursuing new digital skills.
Only 31% of the Gen Z workforce believes they have in-demand digital skills.
AI- and data-driven promotions rank No.1 in ROI among consumer goods trade promotion tactics
57% of consumer goods leaders expect increased instability in their industry
98% of consumer goods leaders feel exposed to current economic policy shifts
90% of consumer goods leaders expect they’ll increasingly invest in AI agents
Most valuable AI agent use cases in the consumer goods industry:
- Trade promotion creation and optimization
- Innovation and new product development
- Marketing campaign creation and optimization
46% of consumer goods trade promotion spend yields ROI
35% of consumer goods businesses sell through direct-to-consumer channels
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