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Consumer goods leaders rank AI as their No.1 opportunity and their No.1 challenge.
46% of US business leaders say their organizations’ data strategies are fully aligned with business priorities — down from 60% in 2023
41% of US business leaders are fully confident in their data’s relevance — down from 50% in 2023
40% of US business leaders are fully confident in their data’s reliability — down from 54% in 2023
39% of US business leaders are fully confident in their data’s timeliness — down from 46% in 2023
36% of US business leaders are fully confident in their data’s accuracy — down from 49% in 2023
34% of US business leaders are fully confident in their data’s completeness — down from 48% in 2023
67% of US business leaders feel increasingly pressured to back their arguments and claims with data
57% of US business leaders feel in competition with their colleagues to prove value with data
86% of US business leaders believe their career trajectories rely on how data-literate they are
54% of US business leaders aren’t fully confident they can find, analyze, and interpret data on their own
76% of US business leaders say the rise of AI increases their need to be data-driven
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