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Consumer product discovery through brand-owned properties declined 7% from August 2025 to May 2026.
86% of commerce leaders say AI is raising customer expectations.
61% of commerce leaders say meeting customer expectations is harder than ever.
71% of commerce leaders agree scaling across channels isn’t viable without AI.
Implementing or expanding AI is commerce leaders’ #1 priority — and their #1 anticipated challenge — for the year ahead.
28% of commerce organizations currently use agentic AI, and another 44% expect to adopt it within six months.
79% of in-store shoppers use their phones while shopping.
12% of in-store shoppers ask an AI assistant for purchasing advice in the aisle.
Physical retail is still the top holiday shopping destination for 77% of consumers.
66% of customer service professionals say their organization uses AI agents — up from 39% in 2025.
85% of customer service professionals say their organizations use at least one form of AI.
77% of customer service teams with AI agents deploy them in both customer-facing and internal operations.
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