New store associates spend 26 hours on technology training in their first month
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On average, store associates log into 16 different systems in their daily work — up from 12 in 2023
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81% of retailers say inefficient processes & technology drain store associate productivity
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89% of retailers say the role of store associates is getting broader
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Store associates spend just 28% of their time on checkout duties
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40% of Gen Z uses TikTok to discover products, vs. 4% of baby boomers.
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YouTube is the most popular social platform for product discovery
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Retailers view leveraging AI as their #1 opportunity.
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Top Retail Industry Challenges
- Increased competition
- Inflation and high costs
- Rising customer acquisition costs
- Changing consumer behavior
- Costs of returns
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25% of shoppers use social platforms to purchase products
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Only 17% of store associates have access to a unified view of customer data
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Retailers say the #1 benefit of unified commerce is helping power AI
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