67% of retailers offer a loyalty program, and 29% plan to introduce one in the next 24 months.
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89% of retailers say the role of store associates is getting broader
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81% of retailers say inefficient processes & technology drain store associate productivity
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On average, store associates log into 16 different systems in their daily work — up from 12 in 2023
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New store associates spend 26 hours on technology training in their first month
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88% of retailers say unified commerce will significantly impact their business objectives
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75% of retailers say AI agents will be essential for a competitive edge by 2026.
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Retailers say the #1 benefit of unified commerce is helping power AI
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Only 17% of store associates have access to a unified view of customer data
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25% of shoppers use social platforms to purchase products
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40% of Gen Z uses TikTok to discover products, vs. 4% of baby boomers.
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Top Retail Industry Opportunities
- Leverage AI
- Implement unified commerce
- Increase e-commerce sales
- Improve customer service
- Increase store associate productivity
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