Stat Library

Gen Z shoppers are 3.2x more likely than baby boomers to value experiential benefits in loyalty programs, like exclusive events and in-store classes.

Top Retail Industry Challenges

1. Increased competition
2. Inflation and high costs
3. Rising customer acquisition costs
4. Changing consumer behavior
5. Costs of returns

76% of retailers are increasing their AI investments

86% of retailers with AI say it will restructure how they operate

Top Factors That Increase Shoppers’ Trust in AI Agents

1. Data privacy and security protections
2. Ability to easily turn it off/on
3. Require approval before any purchase
4. Transparency over how data is used
5. Available human customer service backup

86% of retailers have unified commerce initiatives underway, but only 15% have fully realized their value

YouTube is the most popular social platform for product discovery

53% of shoppers use social platforms to discover products, up from 46% in 2023.

• 76% of Gen Z vs. 36% of baby boomers

Retailers view leveraging AI as their #1 opportunity.

39% of shoppers have used AI to discover new products

Gen Z shoppers are 10x more likely than baby boomers to frequently use AI to discover new products (20% vs. 2%)

Gen Z shoppers are 2.7x as likely as baby boomers to want product recommendations from AI agents (63% vs 23%).