Stat Library

The average shopper belongs to four loyalty programs.

• 77% of shoppers belong to at least one loyalty program
• 35% of shoppers belong to a loyalty program they’ve never used

67% of retailers offer a loyalty program, and 29% plan to introduce one in the next 24 months.

Gen Z shoppers are 3.2x more likely than baby boomers to value experiential benefits in loyalty programs, like exclusive events and in-store classes.

Top Retail Industry Opportunities

1. Leverage AI
2. Implement unified commerce
3. Increase e-commerce sales
4. Improve customer service
5. Increase store associate productivity

Store associates spend just 28% of their time on checkout duties

89% of retailers say the role of store associates is getting broader

81% of retailers say inefficient processes & technology drain store associate productivity

On average, store associates log into 16 different systems in their daily work — up from 12 in 2023

New store associates spend 26 hours on technology training in their first month

86% of retailers have unified commerce initiatives underway, but only 15% have fully realized their value

88% of retailers say unified commerce will significantly impact their business objectives

Top 5 Agent Use Cases in Retail

1. Customer service
2. Merchant assistance
3. Marketing
4. Employee training
5. Inventory management