Salesforce Expands European Presence with New Office in Amsterdam as Agentforce Fuels Global Growth

Salesforce has opened a new office in Amsterdam, signaling its continued investment in the European market amid the region’s accelerating Agentforce adoption. 

Why it matters: Global demand for Agentforce, the agentic layer of the Salesforce Platform for deploying autonomous AI agents across any business function, has intensified globally. This move positions Salesforce to further drive the “agentic revolution” in enterprise software, empowering businesses with autonomous AI agents for productivity gains while reinforcing its dedication to sustainability and connection.

Driving the news: At the Amsterdam office opening, Salesforce highlighted:

• The new space was designed as a destination for employees, customers, and partners, and is equipped with hybrid workstations and smart building systems to support flexible, high-performance work.
• The new office occupies the top two floors of the Edge Stadium, recognized as one of Europe’s greenest buildings, reflecting Salesforce’s high environmental standards.
• A new sponsorship of the SpaceBuzz Foundation to prepare the next generation for future jobs in the digital labor revolution.
  • Salesforce is leveraging its 1:1:1 philanthropic model to invest in SpaceBuzz, helping Amsterdam elementary schools participate in a six-week educational program focused on technology, science, and sustainability.

What they’re saying: 

• “At Salesforce, we’re reimagining our spaces as a destination that empowers our people to lead in the agentic revolution — alongside digital labor. It’s an intentionally designed space that will bring together our local employees, customers, partners, and community members to thrive in the new era of work.” — Relina Bulchandani, Executive Vice President Real Estate & Workplace Services at Salesforce
• “Access to technology and digital skills offers young people of all backgrounds the chance to participate in the digital labor revolution. Technology opens doors, fuels dreams, and makes a difference.” — Remko Reinders, Country Leader of Salesforce Netherlands

At Salesforce, we’re reimagining our spaces as a destination that empowers our people to lead in the agentic revolution — alongside digital labor.

Relina Bulchandani, Executive Vice President Real Estate & Workplace Services at Salesforce

Between the lines: The news comes amid recent investments in global economies like Saudi Arabia and Singapore, and the opening of its U.K.-based AI Center.  

What’s next: Salesforce aims to inspire other organizations in Amsterdam to collaborate on initiatives for equal access to technology and digital skills, contributing to an inclusive digital city. The company is inviting customers and partners to expand the SpaceBuzz education program, reinforcing its commitment to developing an AI-ready workforce. 

Learn more:

• Read the full announcement (Dutch)
• Learn more about Salesforce real estate efforts