At TraiblazerDX, Salesforce’s annual developer conference, hundreds of attendees achieved a unique feat — breaking the GUINNESS WORLD RECORDS™ title for the largest gathering of people dressed as Albert Einstein. Their lofty aim? Break records, have fun, and (of course) celebrate Salesforce’s advancements in generative AI.

Together with the collective genius of our Trailblazers, we’re not just breaking records – we’re using trusted AI to deepen customer relationships, increase productivity, and drive higher margins for our customers in this critical new chapter for technology.

Colin Fleming, EVP of Global Brand Marketing

The Salesforce perspective: “With our Einstein 1 Platform and Einstein Copilot, Salesforce is empowering everyone to be an Einstein,” said Colin Fleming, EVP of Global Brand Marketing. “Together with the collective genius of our Trailblazers, we’re not just breaking records – we’re using trusted AI to deepen customer relationships, increase productivity, and drive higher margins for our customers in this critical new chapter for technology.”

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Everyone’s an Einstein, and Salesforce proved it at TrailblazerDX.

Fast facts:

• 885 Trailblazers dressed like Einstein broke a GUINNESS WORLD RECORDS™ title.
• An official GUINNESS WORLD RECORDS™ adjudicator attended to observe and certify the new record. 
• Albert Einstein’s birthday is March 14, just one week after the record was broken.
• The GUINNESS WORLD RECORDS™ title was broken in San Francisco, CA on March 6, 2024.

Highlights from the event

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More information:

• Get all the latest news from TrailblazerDX on the Salesforce Newsroom
• Learn more about Einstein 1, Einstein Copilot, and how everyone can be an Einstein