Eurotunnel today announced a partnership with Salesforce to support its digital transformation and enhance engagement with its customers.
By leveraging Salesforce Marketing Cloud, Eurotunnel, which manages the infrastructure of the Channel Tunnel and operates truck and passenger shuttle services (cars and coaches) between Folkestone (UK) and Calais (France), aims to further improve the services it offers to its customers and create outstanding travel experiences.
Salesforce Marketing Cloud will also enable Eurotunnel’s Le Shuttle to engage with all its customer segments across multiple channels in a more personalized manner and in doing so, create meaningful interactions.
“Eurotunnel is setting the standard for international travel and customer service,” said Michael Green, Senior Vice President Retail, Consumer Goods, Travel, Transport and Hospitality, Salesforce UKI. “Today every business needs to have a digital-first mindset, and is a great example of a brand reimagining themselves for the future in an all-digital world. We’re excited to partner with Eurotunnel Le Shuttle as they deliver personalized and memorable experiences for their customers.”