Over half of the Gen Z respondents in a recent survey of 1,000 Americans said looking at their personal data, such as their financial and healthcare information, makes them anxious. In fact, Gen Z is 36% more likely than baby boomers to struggle with understanding their personal data. Despite feeling the most data angst, however, members of Gen Z are also the most willing to use AI to better understand their data to make more informed decisions that impact their well-being and financial outlook.
Why it matters: According to an EY study on Gen Z, this generation feels substantial anxiety and stress about financial stability, jobs, and other major life decisions. As the first digitally-native generation, Gen Z has grown up with an overwhelming amount of personal data to manage. The amount of data created, captured, and consumed worldwide is expected to grow more than 180 zettabytes by 2025 – equivalent to 6.8 billion years of continuous Netflix streaming. With the increasing complexity and volume of information, this survey reveals that younger generations are struggling to understand and act on data in their daily lives.
With trusted AI-powered insights, people can bridge the gap between data overload and data action.
Ryan Aytay, Tableau President & CEO
Salesforce perspective: “Cultivating a data-driven mindset among younger generations is so critical — and AI can provide incredible tools and insights to help navigate today’s overwhelming data landscape. With trusted AI-powered insights, people can bridge the gap between data overload and data action.” – Ryan Aytay, Tableau President & CEO
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Methodology: Salesforce conducted a double-anonymous survey in partnership with YouGov from March 12-14, 2024. It included over 1,000 U.S. general population respondents. The figures have been weighted and are representative of all U.S. adults (aged 18+). The survey took place online.