From Prospecting to Coaching, How Salesforce Uses Agentforce to Sell Smarter

Agentic AI isn’t replacing sellers — it’s upgrading them. Salesforce’s agentic layer, Agentforce, is helping sales teams close deals faster by cutting down on busywork with autonomous digital labor. Case in point: It’s saved the company’s own sellers more than 50,000 hours through automated call summaries and conversation summaries. 

Why it matters: As “Customer Zero,” Salesforce’s global sales teams are not only benefiting from the technology themselves — they’re also pressure-testing it to ensure it’s optimized for real-world selling and ready to deliver value to customers.

Driving the news: Salesforce’s internal rollout of Agentforce has delivered:

• 800,000+ leads and contacts added to sales cadences through AI 
• 440,000+ sales activities logged monthly without human intervention
• 72,000+ AI-generated summaries to accelerate sales planning and prospecting
• 43,000+ personalized emails generated to drive targeted outreach

Go deeper: Sales reps today spend just 30% of their time selling, with the other 70% tied up in tasks like research, data entry, cold calling, and scheduling. Agentforce changes that with autonomous AI agents that free reps to focus on what truly matters: selling and building relationships. More specifically, Agentforce helps with: 

• Sales Development: Agentforce works within a rep’s daily flow — drafting personalized emails, summarizing calls, and logging activities automatically. Unlike standard tools, it uses reasoning to constantly draw from new information, giving sales teams contextual insights that lead to better results.
• Sales Coaching: Agentforce offers personalized, on-demand coaching, guiding sellers through tailored practice scenarios and delivering real-time feedback on their performance. By leveraging CRM data, ‌coaching is context-specific, aligned with each rep’s pipeline, products, and customers. This ensures the guidance is grounded in real-world sales situations — not generic templates — whether refining their pitch, handling objections, or negotiating deals.

What they’re saying:

• “At Salesforce, we power our business on our own technology. Our trinity of Agentforce, Data Cloud, and Customer 360 apps give sellers real-time, AI-driven insights that create a competitive edge for our own teams and our customers. Our sellers are automating routine work, receiving live coaching, and deepening customer relationships with greater precision with Agentforce.” – Connor Marsden, President of Sales at Salesforce
• “Agentforce has truly become my partner in sales. From prepping for calls to sending personalized follow-ups, it helps me stay focused and organized. What really sets it apart is the real-time coaching, giving me context-driven feedback to improve in the moment. Agentforce is like having an assistant and a coach wrapped into one, enabling me to focus on what matters most and make a real impact for my customers.” — Haley Gault, Account Executive at Salesforce

Our trinity of Agentforce, Data Cloud, and Customer 360 apps give sellers real-time, AI-driven insights that create a competitive edge for our own teams and our customers.

Connor Marsden, President of Sales at Salesforce

Between the lines: For many companies, AI still feels like it’s bolt-on, not built-in. Unlike AI solutions that function as separate add-ons, Agentforce is fully embedded within the Salesforce ecosystem. It harnesses Data Cloud, Salesforce’s hyperscale data platform, to unify customer information across all touchpoints, creating a comprehensive view of prospects and accounts. Agentforce analyzes this unified data to deliver insights tailored to each unique selling situation — transforming AI from a mere assistant to a strategic selling partner.

Customers like Goodyear are already piloting the full suite of sales agents — and seeing the same time-saving, revenue-driving results.

Go deeper:

• Read how 500,000 Agentforce conversations revealed AI’s power to drive empathy and efficiency
• See how Salesforce is using Agentforce within the company
• Discover how digital labor will reshape the enterprise
• Learn what are AI agents?
• Find out how Agentforce is inventing the future of agents