International Data Corporation (IDC) has ranked Salesforce as the #1 CRM provider in its latest Worldwide Semiannual Software Tracker *. This is the ninth time Salesforce has earned the top spot.
The Salesforce perspective: “To be recognized as the #1 CRM by IDC is an honor and a testament to Salesforce’s commitment to make it easy for companies to deliver trusted customer experiences,” said Bill Patterson, EVP & GM, CRM Applications, Salesforce. “By delivering technology that drives automation and cost savings, our customers are able to save time and money, while focusing on building strong, meaningful relationships with their customers.”
Driving the news: Salesforce continues to lead in CRM. In addition to growing its overall market share position and increasing revenue year over year in CRM, the data shows Salesforce with leading market share in IDC’s segments for sales applications, customer service applications, marketing applications, model-driven application platforms, and enterprise community applications **.
Fast fact: In addition to being the #1 CRM provider worldwide, Salesforce is also the #1 market share leader for CRM in North America, Latin America, Western Europe, and Asia-Pacific (including Japan).
Explore more: To view the report, click here.
* IDC, Worldwide Semiannual Software Tracker, October 2022. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications.
** The full IDC-defined name of the Sales market is the Sales Force Productivity and Management Applications market. The full IDC-defined name of the Marketing market is the Marketing Campaign Management Applications market.