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Artificial Intelligence

Salesforce Offers New Marketing Cloud Edition to Help Small Businesses Grow Faster Using Trusted AI

Marketers can also get started with Data Cloud at no cost, helping them unlock trapped data to build customer relationships and boost productivity with trusted AI


Today, Salesforce announced Marketing Cloud Growth, a new edition of Marketing Cloud to help small businesses drive growth efficiently with CRM, AI, and data. Marketing Cloud Growth connects marketing automation with sales, service, and commerce, all built on Salesforce’s trusted customer platform, Einstein 1. In addition, Salesforce revealed that marketers can get started with Data Cloud at no cost*, providing them with the trusted first-party data needed to leverage AI to create more personalized customer experiences.  

Why it matters: 51% of marketers use generative AI to save time on everyday tasks like creating basic content (76%), writing copy (76%), and analyzing market data (63%). But without high-quality first-party data, AI-generated content lacks the accuracy companies need to trust and use it responsibly. AI could be a massive boon to small businesses, where employees spend almost 11 hours per week drafting emails — time that could be saved by automating content creation, personalization, and optimizing the best time to send customer communications with AI.

By bringing CRM, AI, and data together in one place, these innovations empower businesses to deliver the compelling connected experiences customers expect.

Steve Hammond, EVP and GM, Marketing Cloud

Salesforce perspective: “Marketers want to use AI to fuel creativity, drive efficiency, and grow their business, but often lack the necessary data for accurate, trustworthy results. By bringing CRM, AI, and data together in one place, these innovations empower businesses to deliver the compelling connected experiences customers expect.” – Steve Hammond, EVP and GM, Marketing Cloud

With Marketing Cloud Growth, small businesses will be able to tap into the power of Data Cloud and generative AI directly within their flow of work, connecting multi-channel marketing with sales, service, and commerce on one platform. Following a step-by-step process, new customers will be able to get started quickly and leverage data and generative AI to: 

  • Segment audiences faster by using natural language prompts to generate new audience segments in minutes, not hours, with no code.
  • Deliver campaigns and content quickly by automatically generating campaign briefs, segments, landing pages, and other content using natural language prompts and pre-built templates.
  • Personalize customer relationships with unified profiles that power every marketing, sales, service, and commerce experience across email, mobile, and in-person engagements.
  • Optimize campaign performance with real-time reporting and user-friendly dashboards.

And with Data Cloud, available to Salesforce customers to get started with at no cost, users can:

  • Connect data to create a unified view of customers across marketing, sales, service, and commerce to give every team the same context and view throughout the entire customer relationship.
  • Activate data for personalization across any channel to provide customers with more relevant messages and tailored journeys.
  • Jumpstart their AI journey and drive revenue by surfacing AI-powered insights that can help them understand which customers are most engaged and the best ways to reach them.

Go deeper: Data Cloud enables companies to bring all of their trapped data into Salesforce to build a 360-degree view of customers across all products, services, and interactions.

  • Einstein 1 natively connects with Data Cloud to safely unlock an organization’s data to create better customer experiences, augment employees with AI to drive productivity, and improve margins and profitability.
  • With the Einstein Trust Layer natively built in, Einstein 1 securely integrates business and customer data with large language models (LLMs) to ensure real-time context, brand voice consistency, data governance, and security.

Customer perspective: 

  • “As our sport grows, Salesforce helps us achieve a deeper understanding of our fans across channels — both physical and digital. With trusted data from Data Cloud, we are able to leverage AI insights and automation to deliver the right message to the right person at the right time to create personalized and more meaningful relationships with our fans.” – Matthew Kemp, Senior CRM and Customer Operations Manager, Formula 1
  • “Data Cloud has already made a big impact on our ability to automate and personalize steps in the customer journey across marketing, sales, and service. With Marketing Cloud Growth edition, we see Salesforce connecting CRM, AI, and data even closer together, which will accelerate our success and empower small businesses of all experience levels.” – Greg Howell, President, Flexo Concepts

Availability:

  • Marketing Cloud Growth will initially be available in the United States and Canada, with plans to expand to EMEA at the end of the year and more regions to follow.
  • *Salesforce customers with Sales or Service Enterprise Edition (EE) or above can get started with Data Cloud at no cost.

More information:

Astro

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