Salesforce Opens Agentforce 360 to Power a New Generation of AI-Native Partner-Built Companies

A new generation of businesses is about to be built, and the next one could be built by you.

Today represents the most significant expansion of the Salesforce Platform for ISV partners since the launch of Force.com 18 years ago. For the first time, ISVs can now embed the full Agentforce 360 as the foundation for their agentic applications. This allows partners to build and commercially distribute their own AI agents and applications using core product capabilities that were previously available only to Salesforce customers.

Partners are no longer limited to white-labeling the Force.com license. Partners now have access to the same AI-native foundation that powers Salesforce applications. They can use Agentforce 360, Agentforce Marketing, Agentforce Financial Services, Agentforce Automotive, Trusted Services, Salesforce Foundations, and Data 360. These product features were not available for partners to embed and distribute as part of their solutions, so they had to build or source them on their own. 

This is possible because Salesforce is opening the commercial and operational foundation that supports its own products. Partners can now:

1. Build products using an expanded portfolio of Salesforce capabilities
   Agentforce 360, Data 360, Agentforce Marketing, Trusted Services, Salesforce Foundations, and industry capabilities give partners access to AI, data services, marketing orchestration, trust and identity, automation, and core workflows.
2. Use flexible pricing and packaging models
   They can adopt seat-based, usage-based, or consumption pricing through Flex Credits, giving them modern revenue models that match how customers buy software today.
3. Sell through an integrated marketplace with automated operations
   Partners can leverage AppExchange with upcoming auto-provisioning and billing, generate private offers, automate order creation, and streamline order-to-cash with the new Salesforce Partner Marketplace app
4. Access real-time consumption and business insights
   Automated monthly usage statements and real-time App Analytics data give partners visibility into how customers use their products and how to scale them.
5. Accelerate growth through a global ecosystem
   Partners can tap into more than 160k companies, 5,000 ISVs, 7,000 system integrators, the 20 million-member Trailblazer community and by leveraging insights and research from Salesforce Ventures

This expansion builds on two decades of Salesforce platform innovation. AppExchange created the first marketplace for enterprise cloud applications, and Force.com proved that anyone could build software without managing infrastructure. Opening Agentforce 360 continues this legacy with more foundational capabilities than ever before, inviting a new generation of partners to turn their expertise into full businesses on the Salesforce Platform and helping shape the next wave of innovation.

Salesforce Agentforce 360 underscores a seismic shift in the software market, where expertise becomes the primary driver of innovation.

Frank Della Rosa, Research Vice President, SaaS, Business Platforms, and Industry Cloud, IDC

“Salesforce Agentforce 360 underscores a seismic shift in the software market, where expertise becomes the primary driver of innovation. The shift expands the opportunity for ISVs, VARs, Sis and emerging specialists to scale agents and applications rapidly and with significantly less overhead.” Frank Della Rosa, Research Vice President, SaaS, Business Platforms, and Industry Cloud, IDC. 

AI is reshaping Business Building

For years, building a business required large engineering teams, complex infrastructure, and significant capital. Even as AI made it easier to write code, most partners struggled to turn early prototypes into secure and scalable products. 

Vibe tools help teams move quickly, but most break once real security, customer data, and global scale enter the picture. Infrastructure platforms offer raw components, yet teams are still responsible for assembling, maintaining, and securing everything themselves. What begins as a simple application often grows into a homegrown system that drains 20-40% of development resources and must be patched and rebuilt as the business evolves.

But beneath that complexity is a simple truth: Every business, no matter the industry, runs on the same basic structure.

• A core object such as a patient, a claim, a cell tower, or an asset
• A repeatable process that moves that object through key stages
• A permission model that determines security, compliance, who can act and when
• An engagement layer that connects people and systems across channels
• A measurement layer that tracks outcomes and performance

Salesforce now brings all of these elements together through Agentforce 360, Data 360, Agentforce Marketing, Salesforce Foundations, Trusted Services, and new industry capabilities. Partners can turn any idea into a working business without recreating the foundation themselves.

We built our entire business on the Salesforce Platform. It gives us the scalability and compliance we need, freeing us from the overhead of building complex infrastructure from scratch.

Tom Richards, Founder and CEO, HarvestPath

“We built our entire business on the Salesforce Platform. It gives us the scalability and compliance we need, freeing us from the overhead of building complex infrastructure from scratch,” said Tom Richards, Founder and CEO of HarvestPath. “That let us focus on perfecting our protein traceability platform and go from idea to a fully operational, live business at lightning speed. That speed and scale give us a massive competitive advantage.”

This moment can power a new kind of partner — ranchers, lawyers, financial advisors, healthcare leaders, manufacturers, nonprofit operators, and countless other experts who can now turn their industry expertise into commercial solutions. 

HarvestPath began as a family farm and turned a simple supply chain tool into a platform that tracks food from pasture to plate.

Certinia embedded AI agents across its platform, from staffing to customer success, automating work that once took hours.

Litify turned legal expertise into a platform that streamlines case management and client service for law firms.

ComplianceQuest turned its quality and compliance expertise into a platform that helps companies manage risk and meet regulatory requirements.

Bariatric Centers of America turned its treatment and outreach model into a patient management platform that improves engagement across the care journey.

Aster Software, Project Fortress, Hitteps, and Xotigo used what they knew best to build products for growers, legal transactions, residential construction, real estate operations, automotive and manufacturing supply chains.

When expertise becomes a product, whether it is managing livestock, resolving patents, or optimizing shipbuilding, it shows how much potential exists once you give people the right foundation.

Brian Landsman, CEO of AppExchange, EVP of Global Partnerships, Salesforce

“The most exciting part of my job is when a partner shows me something I never expected being built on our platform,” said Brian Landsman, CEO of AppExchange  EVP of Global Partnerships at Salesforce. “We are entering a phase where expertise is more valuable than code. When expertise becomes a product, whether it is managing livestock, resolving patents, or optimizing shipbuilding, it shows how much potential exists once you give people the right foundation.”

This is the biggest update to the Salesforce Platform in 18 years. Whether a founder with a vision, a product team turning a process into a product, or an enterprise company ready to scale their expertise, partners have never had a greater opportunity.

Build what you know. Build it right. Build a business. Build with Salesforce.

Learn more at http://salesforce.com/partners/build-on-salesforce

Availability

• Agentforce 360, Data 360, Agentforce Financial Services, Agentforce Automotive, Agentforce Foundations and Salesforce Shield are GA now.
• Agentforce Marketing for partners will be GA in December 2025.
• Salesforce Partner Marketplace app is expected GA in 2026.

This article may include references to services or features that are still in development and are unreleased. Customers should make their purchase decision based on fully released and available features.