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Digital Transformation

Global Tire Manufacturer Pirelli Transforms Its B2B Sales Platform with Salesforce

Global tire manufacturer Pirelli has digitally transformed its TyreClub+ sales platform using Salesforce to offer a more efficient and personalized B2B customer experience.

Why it’s important: Built on the Salesforce Platform, Commerce Cloud, and Marketing Cloud, TyreClub+ forms part of Pirelli’s wider digital transformation strategy to deliver customer-centric experiences.

Driving the news: TyreClub+ embeds innovation throughout the ordering process, responding to the needs of every customer and keeping them constantly informed with real-time data.

  • Simpler search filters make the ordering process easier and quicker. Customers can quickly learn what products — and quantities — are available, where they are located, and highlight any available promotions.
  • A new tracking system allows customers to monitor delivery status in real time, ensuring more accurate delivery dates.
  • Users can stay informed by receiving direct communications from Pirelli relating to product launches, sales campaigns, and events.
  • With 18 production plants in 12 countries and a commercial presence in over 160, digitally transforming its business will also help Pirelli reduce its CO2 emissions by 40%, compared to previous B2B systems.

The Pirelli perspective: “Customers want to have confidence in the quality of their online experience and the products they’re purchasing, in the effectiveness of the ordering process, and reliability of delivery. With TyreClub+ we’re able to do all of this, embedding innovation at every step of their journey.” – Pier Paolo Tamma, SVP & Chief Digital Officer 

With Salesforce, we can ensure a faster, simpler, and a more sustainable way of bringing our products to customers, and look forward to expanding TyreClub+ globally.

Pier Paolo Tamma, SVP & Chief Digital Officer, Pirelli

The Salesforce perspective: “Across every industry, companies are focused on connecting with their customers more effectively and delivering time to value with their technology investments. Pirelli demonstrates how cloud technologies are helping to deliver the automation, real-time data, and efficiency they need to thrive. Salesforce is excited to partner with Pirelli to transform how they engage with and respond to the needs of every customer, and to become more sustainable.” – Lori Steele, President & Chief Revenue Officer, Salesforce EMEA

What’s next: Following launches in Italy and Germany, TyreClub+ is now also active in France, Poland, Portugal, Spain, Turkey, the United Kingdom, and Ireland, and will be rolled out in additional markets throughout 2023 with increasingly advanced features. The most recent roll-out allows tire dealers to stay informed of Pirelli’s latest commercial campaigns.

More information: Read more customer stories here.


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