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Mergers and Acquisitions

Salesforce Acquisitions

Editor’s Note: This page was last updated July 21, 2021. For media inquiries about Salesforce acquisitions, please contact PR@salesforce.com.

The Salesforce mergers and acquisitions strategy has always been driven by customer success — a consistent core value of the company overall. Since its founding, Salesforce’s mission to provide customers and stakeholders with new avenues to achieve greater success has fueled continuous innovation.

Below is a list of some key Salesforce acquisitions over the years, linking to the original company announcements where available.

Today, Salesforce is the #1 CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, voice, and artificial intelligence — to connect to their customers in a whole new way.

2021

Slack

July 21, 2021: Salesforce completed its acquisition of Slack Technologies, Inc. Together, Salesforce and Slack are creating the digital HQ for success from anywhere. See more.

Acumen

February 1, 2021: Salesforce completed its acquisition of Acumen Solutions, a leading professional services firm with deep Salesforce knowledge and extensive industry expertise across public sector, manufacturing, financial services, and more. See more.

2020

Vlocity

June 1, 2020: Salesforce completed its acquisition of Vlocity, a leading provider of industry-specific cloud and mobile software for the world’s top companies in communications, media and entertainment, energy and utilities, insurance, health, and government organizations. See more

Evergage

February 3, 2020: Salesforce completed its acquisition of Evergage, the leading software platform for real-time 1:1 personalization.

2019

ClickSoftware

October 1, 2019: Salesforce completed its acquisition of ClickSoftware, a leader in field service management solutions. See more.

Tableau

August 1, 2019: Salesforce completed its acquisition of Tableau Software, bringing together the world’s #1 CRM with the world’s #1 analytics platform. See more.

Salesforce.org

June 3, 2019: Salesforce.org was integrated into Salesforce. See more.

MapAnything

May 30, 2019: Salesforce completed its acquisition of MapAnything, a pioneer in location-based intelligence software built natively on the Salesforce Platform. MapAnything integrates map — based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and deliver a better customer experience. See more.

2018

Datorama

August 20, 2018: Salesforce completed its acquisition of Datorama, the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies, and publishers. See more.

MuleSoft

May 2, 2018: Salesforce completed its acquisition of MuleSoft, one of the world’s leading platforms for building application networks that connect enterprise apps, data and devices, across any cloud and on-premise. See more

CloudCraze

April 6, 2018: Salesforce completed its acquisition of CloudCraze, a leading B2B commerce platform built natively on Salesforce. See more.

2016

Krux

November 1, 2016: Salesforce completed its acquisition of Krux, a CRM traffic and data management platform. In 2017, the company announced that Krux had become Salesforce DMP. See more.

Quip

August 26, 2016: Salesforce completed its acquisition of Quip. In November of 2017, Salesforce introduced the Quip Collaboration Platform. See more.

Demandware

July 11, 2016: Salesforce completed its acquisition of Demandware, the industry-leading provider of enterprise cloud commerce solutions. See more.

Metamind 

April 1, 2016: Salesforce completed its acquisition of Metamind, a deep-learning artificial intelligence platform.

SteelBrick

February 1, 2016: Salesforce completed its acquisition of SteelBrick, which has tools that take care of orders, contracts, billing, and payments. See more.

2013

ExactTarget

July 12, 2013: Salesforce completed its acquisition of ExactTarget, a leading cloud marketing platform. See more.

2012

Buddy Media

August 13, 2012: Salesforce completed its acquisition of Buddy Media, the world’s leading social media marketing platform. See more.

2011

Heroku

January 3, 2011: Salesforce completed its acquisition of Heroku, a leading cloud application platform for writing Ruby-based applications. See more.

Radian6

May 2, 2011: Salesforce completed its acquisition of Radian6, the industry-leading social media monitoring platform. See more.

2008

InStranet

August 4, 2008: Salesforce acquired AppExchange partner InStranet, the producer of customer service knowledge base technology to serve as the foundation for Service Cloud.

Astro

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