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Sustainability

Salesforce and JetBlue Build on Partnership to Accelerate Their Shared Journey Toward Sustainable Air Travel

JetBlue becomes the first airline to leverage Salesforce Net Zero Cloud to track emissions on its journey to Net Zero

Salesforce has also joined JetBlue’s Sustainable Travel Partners program to accelerate the sustainability of its employees business travel

JetBlue and Salesforce today announced a new partnership that will leverage travel data and technology to help bring air travel into a Net Zero future.

As the first airline to leverage Salesforce Net Zero Cloud, JetBlue, a global, award-winning travel company, will gain comprehensive insights into its emissions on the path to achieve Net Zero across its full value chain. To further build on this collaboration, Salesforce has joined JetBlue’s Sustainable Travel Partners program, announced earlier this year, as an inaugural customer. The newly-launched program includes a suite of offerings to help corporate travel customers reduce their business travel emissions and meet corporate sustainability targets. 

To reduce its impact on the planet, Salesforce will also help compensate for its business travel emissions through the purchase of Sustainable Aviation Fuel certificates from JetBlue.  

“The future of transformative climate action lies within the trusted customer-supplier relationship,” said Ari Alexander, VP and GM, Salesforce Net Zero Cloud. “We are thrilled that JetBlue is leveraging Salesforce Net Zero Cloud to prioritize data-driven climate action and proud to be a part of JetBlue’s Sustainable Travel Partners program to help accelerate the journey toward sustainable air travel.” 

JetBlue becomes first airline to use Salesforce Net Zero Cloud for emissions tracking

Following the implementation of Net Zero Cloud, JetBlue will make travel emissions data available to the airline’s Sustainable Travel Partners. Net Zero Cloud allows businesses to quickly track, analyze, and report reliable environmental data and take actions to achieve carbon neutrality.

Accessing real-time, granular, and insightful emissions data has historically been a pain point as we track and work toward our decarbonization targets. We are excited by the prospect of quickly compiling accurate and up-to-date emissions data in an easy-to-use format through the use of Net Zero Cloud.

Sara Bogdan, Director of Sustainability and Environmental Social Governance, JetBlue

Bogdan continued, “We’re excited for Net Zero Cloud to not only help us strategize and plan for our own 2040 Net Zero target, but to also help us share that data with our Sustainable Travel Partners, providing first-of-its-kind emissions reporting based on each corporate travelers’ actual JetBlue flights. As the world comes together to reduce our collective environmental impact, collaborations like these with Salesforce are vital as we share expertise in pursuit of shared goals.”

JetBlue’s “Bluemanity” Airbus A320 (N598JB) reflects the airline’s core values and mission of Inspiring Humanity, values
 central to its ongoing sustainability efforts and goal of reaching net zero by 2040.

Salesforce joins JetBlue program to help decarbonize business travel

As part of its Climate Action Plan, Salesforce has set a goal of maintaining employee business travel emissions intensity below 50% of its FY20 baseline. 

As a Sustainable Travel Partner program member, Salesforce, along with other inaugural customers, worked toward this goal by sourcing 325,000 gallons of Sustainable Aviation Fuel in 2021. 

This strategy is promising. Leading U.S. airlines have pledged to work with government leaders and other stakeholders to make available 3 billion gallons of cost-competitive Sustainable Aviation Fuel in 2030. These purchases will help stimulate a market for lower carbon-emitting biofuel alternatives to traditional jet fuel. 

Optimizing data and technology for sustainable employee business travel

The JetBlue Sustainable Travel Partners program will provide Salesforce with personalized, company-specific emissions data and actionable insights to help drive employee engagement, education, and behavior change at scale. 

This builds upon Salesforce’s current efforts, which include an optimized employee travel booking tool that recommends lowest-emission modes of travel. This enables easy mode-switching on routes where a more sustainable form of transportation is a viable alternative, such as traveling by rail instead of air.

Meaningful climate action will require broad collaboration

Salesforce is also engaging with its travel suppliers to encourage them to set science-based targets and provide Salesforce with carbon neutral products and services through the company’s Sustainability Exhibit, which embeds sustainability into all of Salesforce’s supplier contracts.

In 2021, Salesforce also joined the Sustainable Aviation Buyers Alliance to help accelerate investment in high-quality Sustainable Aviation Fuel, and the First Movers Coalition with a commitment to replace 5% of Salesforce’s conventional jet fuel demand with low or no-carbon alternatives.

Visit Salesforce Sustainability to learn more about the company’s Climate Action Plan, and how Salesforce is helping its customers get to Net Zero faster.

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