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Innovation

Salesforce Execs Unpack Data Innovations at Success Anywhere World Tour

Sarah Franklin

Quick Take: Earlier today, Salesforce executives Sarah Franklin and Jim Roth joined customers and Trailblazers live in Austin, Texas for the third installment of the Success Anywhere World Tour. 

The hybrid event centered on the power of data to help marketers create engaging and personalized experiences for customers.


Driving the News: Salesforce’s Customer Data Platform — announced today, new CDP innovations integrate and unify data from any source for smarter customer interactions.

  • “With Salesforce CDP, any marketer can be a data scientist. And every marketer can scale for buyers everywhere.” – Jim Roth, EVP Customer Support

Read more about the news here.

What They’re Saying: Rocket Mortgage and Dell Technologies are using Salesforce Customer 360 to create connected experiences. 

  • “Data is so critical in everything that we do — from driving efficiencies in the way we take care of our clients, to being more targeted and strategic about our marketing, to thinking about how we create a better experience for our team members. If you leverage data properly, you can make everyone’s life better and that’s really our mission”. – Jay Farner, CEO of Quicken Loans/Rocket Mortgage 
  • “Salesforce Marketing Cloud gives us the opportunity to take data and truly leverage it properly to launch a series of campaigns at the right time, then measure those campaigns to make sure we are best serving our clients and we are getting the return on our investment that we need.” – Jay Farner, CEO of Quicken Loans/Rocket Mortgage
  • “As the world changed during this past year, Dell Technologies remained committed to helping business transform, shaping the future of innovation and developing products and solutions that drive human progress. Salesforce Customer 360 will enable us to be more resilient and work more efficiently by providing a unified platform to create a 360-degree view of our customers we need to help them digitally transform.” – Jen Felch, Chief Digital Officer and CIO at Dell Technologies

Explore further: Salesforce takes action, using its business as a platform for change. Sarah Franklin, Chief Marketing Officer, Salesforce, shared that the company is donating $1.5M to voting rights orgs, and has donated $1M to partners in India for COVID-19 relief:  

  • “We support nonpartisan policy principles on voting, and we believe a person’s right to cast their ballot is the foundation of our democracy. That’s why we’re advocating for greater access to safe and secure elections for all eligible voters, and why we opposed SB 202 in Georgia and SB7 here in Texas. To underscore our commitment, we’re donating $1.5 million to support nonprofit, nonpartisan efforts to advance voting rights and voting access.” 
  • “Today, I’m proud to share that we’re donating $1 million US dollars to local partners in India. Just this past weekend, we sent a plane filled with essential medical supplies, oxygen concentrators and OXImeters over to India because that is how we do business.” 

Read more about our action on voting rights and how we’re supporting India.  

Watch the full Salesforce Success Anywhere World Tour from Austin here.