Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor. The report also named Salesforce the market share leader in sales, customer service, marketing, model-driven application platforms and enterprise community applications.*
*Source: IDC, Worldwide Semiannual Software Tracker, October 2020. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications.