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Awards and Recognition

Salesforce Ranked #1 in CRM Market Share for Eighth Consecutive Year


For the eighth consecutive year, Salesforce has been ranked the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. 

Salesforce continues to grow its overall market share position and increase revenue year after year, contributing to its #1 ranking. Additionally, the data shows Salesforce with leading market share in IDC’s segments for sales applications, customer service applications, marketing applications, model-driven application platforms, and enterprise community applications.

“Now more than ever, organizations of all sizes and industries need a trusted partner to help them navigate this digital-first world,” said Bill Patterson, EVP & GM, CRM Applications, Salesforce. “The most recent IDC numbers highlight how more companies are turning to Salesforce as their trusted enterprise every year. And, with the combined power of Salesforce and Slack, every company can build a digital HQ to connect their employees, customers and partners and drive success from anywhere.”

In addition to being the #1 CRM provider worldwide, Salesforce is also the #1 market share leader for CRM in North America, Western Europe, Latin America and Asia-Pacific (including Japan).

IDC, Worldwide Semiannual Software Tracker, October 2021. CRM market includes the following IDC-defined functional markets: Sales Force Productivity and Management, Marketing Campaign Management, Customer Service, Contact Center, Advertising, and Digital Commerce Applications.

More information

To view the report and learn more, click here.


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