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Salesforce Signs Definitive Agreement to Acquire CloudCraze

Today, Salesforce signed a definitive agreement to acquire CloudCraze, a leading B2B commerce platform built natively on Salesforce and a Visionary in the 2017 Gartner Magic Quadrant for Digital Commerce.1 CloudCraze powers B2B commerce experiences for some of the leading global companies including Coca-Cola, Cummins, Ecolab, Land O’ Lakes and WABCO.

Salesforce is a global leader in digital commerce and during the 2017 holiday shopping season, Salesforce Commerce Cloud powered the experiences of more than 540 million consumers across some of the world’s top brands.

Commerce Cloud enables companies to deliver personalized, intelligent consumer shopper journeys across all channels—digital, social, mobile and in store. With the addition of CloudCraze, our customers will be able to create the same richly branded commerce experiences for business buyers that they do for consumers, all from a single platform.

The acquisition of CloudCraze will enable Salesforce and its customers to take full advantage of the shift to digital commerce. Forrester predicts that US B2B commerce will grow from $889 billion today to $1.2 trillion by 2021.2

We look forward to welcoming CloudCraze to Salesforce!

To learn more, visit:

1. Gartner, Magic Quadrant for Digital Commerce, Penny Gillespie, Mike Lowndes et al, April 24, 2017

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

2. US B2B eCommerce Will Hit $1.2 Trillion By 2021, Forrester Research, Inc., June 5, 2017


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