Every so often, technology fundamentally shifts — and with it, the way everyone in business and IT works and innovates. This is one of those moments with agentic AI.
Consider this: It took mobile phones 16 years to reach 100 million users. The internet caught on in just seven years. ChatGPT sped past both milestones and attracted 100 million users in a mind-boggling two months. And now, the agentic era has burst onto the scene, representing what experts say will become a $6 trillion digital labor market opportunity.
The evidence is clear. Eighty-four percent of CIOs say AI will be as transformative as the internet, and thousands of customers are investing in Agentforce, Salesforce’s digital labor platform, to build and deploy agents that can reason, decide, act, and drive meaningful outcomes 24/7 — without human involvement.
What makes Agentforce different is the Salesforce Platform. While many organizations are focused on deploying the latest and greatest LLMs, the models alone aren’t enough for successful agent deployment. Businesses need an integrated platform that combines apps, data, AI models, and agents into a cohesive system, and that’s exactly what we’ve built.
It isn’t a collection of disjointed parts that companies have to self-assemble, with escalating security risks and costs. Rather, it’s a deeply unified platform for building and deploying agents across any business.
It’s a deeply unified platform for building and deploying agents across any business.
The Salesforce Platform is based on a unified data and metadata model, which means all customer data, across every department, is seamlessly integrated and accessible through Data Cloud, Salesforce’s hyperscale data engine. This means no more data silos and no more incomplete or conflicting information. Data Cloud is a single source of truth for the entire organization. Its built-in vector database converts various unstructured data formats — such as the PDFs, texts, calls, and voicemails that are often trapped in 90% of customer data — into readily usable data and harmonizes it with structured data to create comprehensive customer profiles that are stored as metadata.
Additionally, the power of AI and agents is directly embedded within Customer 360 applications, seamlessly providing insights, automations, and actions for customers and employees. AI isn’t an add-on — it’s woven into the fabric of the platform.
The platform is also built with trust, security, and compliance at its core. By providing robust security, ethical AI practices, and regulatory compliance, Agentforce empowers companies to confidently adopt AI agents while safeguarding their data, customers, and reputations.
Finally, users can take action, automating complex workflows, gaining deep insights from powerful analytics, and tapping into a vast ecosystem of apps, APIs, and actions to extend the platform’s capabilities.
This unified platform approach is Salesforce’s unmatched advantage. Nobody else offers the level of integration, speed, and accuracy it provides. It also outperforms costly DIY (do it yourself) approaches. In fact, a report from Futurum Research found Agentforce delivers ROI five times faster than DIY approaches while lowering costs by 20%. Meanwhile, an independent report from industry analyst firm Valoir found that Agentforce deploys autonomous agents 16 times faster than DIY solutions, with 75% better accuracy.
This unified platform approach is Salesforce’s unmatched advantage. Nobody else offers the level of integration, speed, and accuracy it provides.
Those platform benefits are among the many reasons so many companies are now well on their way to deploying agents that will work seamlessly alongside humans to drive customer success.
For example:
- Lennar, one of the nation’s leading home builders, is enhancing the homebuying journey by integrating Agentforce across its entire home-buying and home-ownership process. With operations in 91 markets across 29 states, Lennar primarily receives customer inquiries through digital channels. Using Agentforce, Lennar will deliver a best-in-class customer experience at every touchpoint — simplifying interactions, increasing efficiency, and ultimately driving market share growth and home sales.
- Open Table, a leader in restaurant technology, was an early Agentforce adopter. Just three weeks after deployment, Agentforce was already handling 73% of all restaurant web queries, a 50% improvement from their previous tool. They expect this number to further increase in the coming months.
- Pfizer, the global pharmaceutical and biotechnology company, is using Agentforce to help build the world’s most impactful commercial engine through deploying an agentic end-to-end experience engine on the Salesforce Platform, revolutionizing engagement across patients, healthcare providers, and care ecosystems.
- Precina, a company transforming healthcare for patients with type 2 diabetes, is using Agentforce to save an estimated $80,000 per year in administrative costs for every 5,000 patients it supports.
At TDX 2025 in San Francisco, Salesforce took its platform advantage to the next level with several new innovations, including:
- AgentExchange, a trusted Agentforce marketplace built into Salesforce, allows customers to quickly discover and deploy partner and community-built Agentforce templates, skills, and actions. Launching with more than 200 partners and hundreds of prebuilt assets, it will accelerate AI agent adoption across multiple industries and use cases.
- Agentforce 2dx, enabling Agentforce to engage proactively, be triggered on changes in data, operate autonomously in the background of any business process, and interact with users across any user interface with rich content and media. Agentforce 2dx also marks the release of new low-code and pro-code tools, empowering admins and developers to confidently configure, test, and deploy Agentforce faster with AI-powered assistance. To experiment with these tools, Salesforce now offers the Agentforce Developer Edition, a completely free environment where developers can prototype agents using Agentforce and also explore Data Cloud capabilities.
In addition, Salesforce announced its goal of empowering 1 million “Agentblazers” with the skills they need to fundamentally reshape how businesses operate in the digital labor revolution. To that end, the company introduced several learning opportunities on Trailhead, including new Agentblazer Statuses and the Agentforce Specialist certification.
Just ahead of TDX, Salesforce and Google expanded their partnership to integrate Google’s Gemini AI into Agentforce, enabling AI agents to process multimodal inputs and handle complex tasks. Service Cloud will also integrate with Google’s Customer Engagement Suite, enhancing AI-driven contact center features. Additionally, Agentforce, Data Cloud, and Customer 360 Apps will run on Google Cloud, offering broader regional access and simplified procurement through Google Cloud Marketplace.
Agentic technology has arrived. Salesforce continues to deliver products and innovations with its deeply unified platform and Agentforce that will help customers and partners seize opportunities in the rapidly growing agentic ecosystem.
Build the future with Agentforce.
More information:
- Learn why AI agents will become the new UI with apps taking a back seat
- Find out how ambient agents, operating behind the scenes, will autonomously reshape how businesses operate and innovate
- Discover why AI models matter less than having a deeply unified platform
- Read why metadata is key to building a massive AI agent ecosystem
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Build and customize autonomous AI agents to support your employees and customers 24/7.
Just For You
Build and customize autonomous AI agents to support your employees and customers 24/7.
