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Winter ’26 Release: 10 Breakthrough Innovations to Transform Customer Experience and Workflows — Plus a Few Extras

Salesforce Announces Winter 2026 Product Release

Salesforce today announced the Winter ’26 Release, rolling out hundreds of powerful AI, data, and automation advancements, generally available starting October 13. This release is packed with innovations designed to help businesses work smarter, move faster, and connect more deeply with their customers. From reimagined shopping experiences to enhanced data collaboration and industry-specific AI agents, Winter ’26 extends the Salesforce portfolio with trusted, enterprise-ready AI innovations.

Top 10 updates in the Winter ’26 Release:

  • Agentforce for Service: IT Service — Automate fixes, delight employees
    IT Service maximizes uptime with an agentic console for managing internal IT issues, improving IT operations and team success. Agentforce accelerates issue resolution with an employee portal, native Slack integration, incident detection, and root-cause analysis wherever employees work.
  • Agentic Commerce: Guided Shopping for B2C — Deliver a personal shopper experience online
    Guided Shopping powered by Agentforce transforms the online customer journey by offering personalized, conversational guidance from product discovery to checkout. It replicates the best in-store shopping experiences virtually, helping increase conversion and customer satisfaction.
  • Clean Rooms in Data Cloud — Enable privacy-safe data collaboration
    Powered by zero copy technology, Clean Rooms in Data Cloud let multiple parties securely collaborate on customer insights without moving or exposing sensitive data. This scalable solution empowers business users across any industry to unlock trusted and actionable intelligence.
  • Agentforce Grid — Rapidly prototype and deploy AI-powered workflows
    With a spreadsheet-like interface, Agentforce Grid chains together CRM data, AI prompts, actions, and agents to run bulk updates across records, mine insights, and test multi-turn AI conversations. This accelerates AI solution development with intuitive, low-code experimentation.
  • Tableau Next Concierge in Slack — Ask questions and get actionable insights in the flow of work
    Unlock conversational analytics where you work, in Slack. Teams can ask natural language questions to get insights and visualizations directly in their flow of work. Easily share Agentforce responses in team channels, enabling your team to collaborate and take action on key insights.
  • Agentforce for Financial Services: Collections Assistance — Scale debt recovery with AI-assisted automation
    Streamline financial recovery for both your customers and your collections specialists. Going far beyond simple reminders, it automates the entire customer outreach workflow by orchestrating contact, answering questions, and securing payment commitments. This powerful automation deflects routine calls and empowers specialists to focus on what they do best: negotiate complex settlements and manage sensitive cases. The results are a more efficient, collaborative process for your team and a faster, more satisfactory resolution for your customers.
  • Agentforce for Sales: Lead Generation — Turn website visitors into qualified leads automatically
    Agentforce for Sales: Lead Generation engages website visitors, answering questions, qualifying leads, and booking meetings without human intervention. This customer resource boosts pipeline growth by transforming inbound interest into actionable sales opportunities faster.
  • Agentforce for Security — Respond to security threats faster
    Agentforce for Security uses AI to help admins and security professionals efficiently investigate threats and enhance their security posture. With Agentforce, you can summarize and analyze critical user activity and get actionable recommendations for remediation.
  • Agentforce Observability — Centralize control and optimization of your AI workforce
    Agentforce Observability provides a unified mission control to monitor, optimize, and scale autonomous AI agents across your enterprise. Delivered as part of Agentforce Studio, it drives adoption, delivers actionable insights, and helps quantify ROI from your digital labor force.
  • Life Sciences Cloud for Customer Engagement —Intelligently engage with healthcare professionals
    Enable pharma and medtech organizations to contextually engage with healthcare professionals with a unified experience, from account and territory management, to visit planning, to sample distribution and medical inquiries, on their mobile device. Leverage Agentforce to quickly summarize accounts and plan visits to maximize outcomes.

A few more updates worth noting

Here are six key updates that will enhance business workflows and elevate the customer experience:

  1. Service Cloud: Agentic Portal — Deliver personalized, guided self-service at scale
    Turn self-service into a highly personalized concierge experience with 24/7 dynamic content, actions, and workflows embedded throughout the customer portal — including interactive guidance and support to help customers self-serve faster with minimal clicks.
  1. Tableau Next: Data Pro — Accelerate semantic data modeling with AI agents
    Data Pro offers a prebuilt analytics skill that simplifies semantic data modeling with Agentforce, reducing manual effort and making advanced, self-serve analytics accessible to more users across the organization.
  1. Sales Cloud: Pipeline Management Enhancements — Keep deals moving by guiding sellers with automatically generated actions and follow-ups in Salesforce and Slack
    With new enhancements to Pipeline Management, sellers are guided in Salesforce and Slack to take the next best actions after customer meetings. Agentforce drafts follow-up emails, schedules meetings, and triggers custom tasks‌ — ‌helping sellers act faster, keep opportunities up to date, and maintain deal momentum.
  1. Data Cloud for Commerce — Power personalized shopping with real-time unified data
    Deliver hyperpersonalized B2C commerce experiences with Data Cloud. Unify guest and registered shopper profiles and seamlessly connect commerce data using zero-copy architecture‌ — ‌powering smarter, more tailored interactions at every touchpoint.
  1. Data Cloud Connector Enhancements — Connect to and activate your data instantly, without migration
    Instantly connect to all your data, wherever it lives. New zero copy connectors access live data from warehouses, while unstructured data connectors for Google Drive and SharePoint unlock insights from documents and files without costly and time-consuming manual migration.
  1. Database Encryption — Secure your entire database with full functionality preserved
    Secure all standard and custom field values, Apex, and custom metadata in your database with Shield: Platform Encryption, to provide transparent encryption while preserving business functionality. Easily sort, filter, and reference your encrypted data.

And one update (in beta) we’d be remiss not to mention

New Agentforce Builder (Beta) — Build, test, and deploy agents faster
The new Agentforce Builder gives admins and developers a unified workspace to design, test, and refine agents faster. Users can build with natural language, pro-code scripting, or conversation with an agent.‌Users can simulate and debug in real time, apply deterministic logic for greater agent control, and rely on built-in AI guidance from Agentforce throughout the entire process for faster iteration.‌This new streamlined experience accelerates deployment and ensures confidence from idea to production.

The Winter ’26 Release delivers AI-driven innovation that empowers every cloud and industry to work smarter, faster, and more collaboratively.

Learn more:

Build and customize autonomous AI agents to support your employees and customers 24/7.

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