Data

When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.

Here's how your small business can keep up with any large enterprise — and spoiler alert, you only need one tool.

Earlier this year, while shopping for fishing equipment for my annual trout fishing excursion, I was struck by an egregiously missed marketing opportunity from my favourite brand of fishing gear. There was no…

We implemented Data 360 to deliver a clearer picture of the customer journey. Here's how it's paying off — and how it's powering our AI agents.

This glossary of data terms will help everyone in your company understand the power of real-time, actionable data in the age of generative AI.

We built Data 360 to get a unified view of the customer journey, and now it powers our apps, flows, and agents. Here’s what we learned along the way.

CRM isn’t just data storage. It’s the memory, logic, and governance that give AI agents the context and rules to get real work done.

In this seamless ecosystem, conversations become actions, AI agents sit right in workflows, and workforces scale up or down to meet customer demand.

Prepping your data requires time, labour, and tech tools. Here are five cost-effective ways to do it.

AI is turning the contact centre into a customer engagement centre — unifying data, knowledge, and channels.