Despite often huge budgets, 72% of CG promotions won’t break even.
When you consider £314bn is spent on trade promotion every year - it's clear there is an urgent need to revaluate the stratergies behind GTM efforts to increase effectivivness.
Watch the TPM demo now to see how you can:
- Have a single view of all promotions with a trade and marketing calendar
- Seamlessly execute your strategy from HQ to shelf
- Get complete visibility over KPIs and performance
- Take the guesswork out of future planning with post-even ROI trackers
