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Improving Sales Efficiency and Customer Experience - a Transformational Journey in the Telco Industry
Anders Selin, Business Owner, B2B Sales, Telia
Tobias Larsson, COO Head of Enterprise, Telia
Fredrik Gunnarsson, Digital Telco Lead, Capgemini
Bastien Durand, EMEA Communications Business Dev Lead, Salesforce.
Join our upcoming digital telco case study webinar to learn about Telia Sweden B2B Sales Transformation. Telia was able to deliver fast business value in launching a new go-to-market concept, digitizing and automating its sales process. Following a step-by-step approach, Telia has enabled continuous improvements all along its transformation journey abiding by key objectives: improve its customer experience and sales efficiency.
In this webinar, we will cover:
- Leading examples of B2B operator Transformations, cross geographies – based on Capgemini research
- Telia B2B Sales Transformation – how they have been able to improve customer relevance and increased efficiency of their sales process, by bringing all services into one convergent frame agreement, simplifying offerings and business rules and improve customer experience
- General trends, challenges and opportunities for B2B operators going forward.