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Post-Lockdown Clicks – Optimising Online with Ebay’s Fashion Boss
We’ve discussed with Drapers and Jemma Tadd, Ebay’s Senior Manager for Fashion about how online shopping habits are evolving in a Covid-19 world, and how brands and retailers need to adapt.
With 27 million UK shoppers – more than half of the adult shopping population – and ambitions to become the “online Bicester Village” of outlet shopping for fashion, Tadd will discuss the power of marketplaces and the importance of the outlet model in today’s turbulent retail climate.
Jemma Tadd, Ebay is joined by Wendy Gardner, Business Transformation specialist and Chief Customer Officer - Retail at Salesforce, to talk about the new shopping behaviours they have witnessed, and how data and analytics can help brands and retailers to truly understand their customers and capitalise on new approaches to shopping. Ebay currently works with 150 brands in the UK, including Joules, New Look and Superdry.