Advancing Alumni and Donor Relationships in Higher Education
The role of fundraising and alumni engagement is fundamental to an institution’s wider strategy and overall growth. Advances in digital technology, along with new economic concerns, have prompted higher education institutions to re-imagine their approaches to fundraising and the entire student experience from prospect to alum and beyond.
While digital transformation alone cannot do the human work of genuine engagement, it can enhance advancement officers’ ability to effectively and efficiently engage alumni and donors.
The most innovative outcomes are from those higher education institutions with programmes and technology platforms to scale up their fundraising and better transition graduates into passionate alumni. Adopting technology should not be seen as a cost, but rather an essential driver of philanthropic giving and alumni engagement growth.
Download this report to learn more about:
how integration across departments and externally facing teams improve engagement among donors and alumni
the multiple careers that graduates will hold today and the role of higher education to support lifelong learning
diverse communication strategies for diverse alumni and donor communities
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