Papa Murphy's Utilizes Salesforce Software-as-a-Service as a Key Ingredient in Its Recipe of Success
SAN FRANCISCO - June 11, 2008
Largest take 'n' bake pizza chain uses Force.com Platform-as-a-Service to create and deploy a
highly tailored franchising solution.
- Salesforce.com [NYSE: CRM],
the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS),
today announced that the fifth largest pizza chain in the country is using Salesforce to increase
the success of its expanding franchise business. Using the Force.com Platform-as-a-Service,
Papa Murphy's International developed and deployed a highly customized solution that allows it to
track and manage franchisor information from initial inquiries to contract signing, through site
construction and on an ongoing basis for store operations. Salesforce.com partner
CenterStance helped deploy the solution for Papa Murphy's.
Papa Murphy's is one of the 43,600 companies of all sizes, industries and geographies that
comprised the salesforce.com customer base as of April 30, 2008. Revenue and subscribers will be
recognized as the service is delivered.
Papa Murphy's was able to customize and implement their Salesforce CRM applications very
rapidly, including Salesforce SFA, Salesforce Marketing, Salesforce Customer Portal and Salesforce
Mobile for its franchise sales staff. In addition, Papa Murphy's is using Force.com to
customize Salesforce and tapped into the AppExchange to add additional functionality including
Salesforce for Google Adwords. Finally, after a short training session, the company found
users were quite comfortable with Salesforce and eager to use it and adoption has already exceeded
"We have a very mobile workforce, and we needed a way for them to capture, access, and use
information to increase the success of both our company and our franchisees," said Brian Fisher,
director of business technology at Papa Murphy's. "Salesforce gave us exactly what we needed,
since we could leverage existing features and also tailor the solution for our particular
business. Our staff especially enjoys the ability to access Salesforce from their
Blackberries, which eliminates the need to start up their computers constantly while on the road."
With this proven success for its franchise sales team, the company next rolled out Salesforce
to its construction group and operations team. It took less than three months to design,
implement and train employees on the custom objects, forms, applications and processes that have
streamlined their internal operations. Fisher estimates that with other technology options
available to his team, this project would have taken at least a year to rollout. He was truly
impressed with the time saved on development and staff training. Now Papa Murphy's has a single,
centralized location in which to manage all aspects of its franchise business.
Papa Murphy's is also using Salesforce Customer Portal for its internal help desk
needs. Emails sent to the help desk automatically create a case, and the IT team can use
Salesforce to assign resources and track the issue to resolution.
"Salesforce is so easy to use, and requires so little IT support, that we've tapped it for
all aspects of our business, both internally and externally," added Fisher. "We've increased
productivity and improved communications, and now have a highly efficient way to manage the growth
of our franchise business. Salesforce is proving to be instrumental to our ongoing success."
About Papa Murphy's
Papa Murphy's is the fifth-largest pizza chain in the country and the pioneer of the Take 'N'
Bake pizza concept. Papa Murphy's operates over 1,000 locations in 30 states and Canada. The
Vancouver, Wash.-based company offers custom-made pizzas featuring high-quality fresh toppings
generously layered on pizza dough that is made fresh each morning in each store. Papa Murphy's
pizzas are baked at home in customers' ovens for a piping hot, delicious meal whenever they want
it. In addition to handmade pizzas, the company offers a growing menu of Take 'N' Bake items,
including cheesy bread, lasagna, chocolate chip cookie dough and freshly-made salads. Papa Murphy's
has been voted "Best Pizza Chain in America" for five consecutive years by consumers nationwide in
the Restaurants and Institutions "Consumers' Choice in Chains" survey. For more information, visit
Force.com Platform and the AppExchange
Force.com reinvents the traditional development, deployment and distribution of any business
application with platform-as-a-service. Developers, customers and partners can use Force.com to
easily create a new generation of on-demand applications and deploy them worldwide as a
service. Force.com allows applications to be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that
Force.com unleashes to be easily distributed to the entire on-demand community.
The AppExchange economy continues to expand, with thousands of customers installing thousands
of applications via the AppExchange. Customers of all sizes can quickly and easily extend
Salesforce with additional on-demand business applications available on the AppExchange, found at
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com/ap/.
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