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Salesforce for Retail
Win the AI-powered shopping era
Salesforce delivers the only unified, headless platform combining retail-native workflows, deep customer and business context, and AI agent orchestration, activating end-to-end experiences across every channel.
See how retailers deliver success with Salesforce
Your path to becoming an Agentic Enterprise in retail starts here
Five integrated systems with humans and agents working together to help retailers activate personalisation at scale, sell everywhere, and run smarter operations.
System of engagement
Where retail teams and agents get work done together
The channels, canvases, and automations where retail teams and AI agents get work done in one place.
System of insight
Analytics your retail HQ trusts and your agents act on
Visual, conversational, and embedded retail analytics your teams trust and your agents reason from.
System of agency
Build, deploy, and govern AI agents for retail
Build, deploy, and govern AI agents for retail service, operations, and sales, with trust built in.
System of work
Built for how retail actually works
Loyalty, POS, store operations, and personalised shopping all on one retail-native platform.
System of context
The intelligence behind every activation and agent action
Real-time, federated retail data unified across every source so agents act on trusted context.
Proven results from top brands
10
%
net promoter score boost*
Salesforce helps improve brand equity with agent-first service.*
60
%
online revenue increase*
Agentforce resolved 60% of customer enquiries without human intervention.
53
%
conversion rate increase*
Agentforce Commerce helps turn more shoppers into buyers.
106
stores on POS in 18 weeks**
A fast, scalable rollout without disrupting day-to-day operations.
Source: *Salesforce Customer Stories | **Janie and Jack
Build the perfect retail solution with Salesforce
Activate dynamic, always-on personalisation
Every shopper interaction is a signal. Only Salesforce unifies the data to act on it in real time.
Connect any shopping experience
Connect shopper data, AI, and workflows across channels to scale commerce more confidently.
Deliver service on any channel
Connect every retail service touchpoint across self-service, contact centre, and field.
Enable smarter and more adaptive retail operations
Equip store associates and ops teams with AI, unified data, and context to serve every shopper.
Unlock B2B relationships and new revenue models
Bring the same AI, data, and platform powering your consumer business to every partner relationship.
Transform your business with retail solutions made for your industry
Fashion
Boost loyalty by connecting to your customers across the shopping journey.
Restaurants
Connect the guest experience across channels. Increase collaboration and engagement with franchisees and employees.
Grocery, Drug and Convenience Shops
Transform engagement with shoppers, shops and employees all from a single platform.
Mass Merchants and Department Shops
Optimise your shops and associates to help connect physical and digital shopping experiences.
See what’s trending globally with shopping forecasts and insights, powered by +1.5 billion global shoppers
Run your retail media network from one connected platform
Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales and optimise campaign performance by activating first-party data.
Get the most out of your retail business with thousands of partner apps and experts
Keep up with the latest retail trends, insights, and conversations
Explore what’s next for retail at Dreamforce
Register 3+ and get $999 USD passes for your team.
Playbook
2026 Salesforce Retail playbook
Resource
Shopping Insights HQ
Report
Connected Shoppers report
Guide
Rethinking the loyalty experience
Ready to take the next step with the #1 AI CRM for retail?
Watch Demo
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Tell us a bit more so the right person can keep in touch faster.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Retail CRM FAQs
Our portfolio of products, built on the trusted Headless 360 platform, helps you connect with customers in a whole new way. Now everyone — your retail customer service, marketing, sales, commerce, IT, point of sale associates, and data teams — can augment their work with connected data, trusted AI in retail purpose-built for retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem – retail marketing, commerce, service, IT, and store. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.
Boost loyalty with connected experiences across point of sale, retail ecommerce, marketing, and service delivered on the Headless 360 platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.
Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimise partner relationships.
