The apps we use to order food in our personal lives or manage inventory at work have become so sophisticated that creating software now feels more than merely a technical discipline.
App development seems to have become almost an art form.
And unfortunately, not all of us consider ourselves...
When a sales rep is on the phone, making a series of cold calls, it’s easy for managers to conclude they’re being productive.
Same goes for spotting them creating a pitch deck for a prospect, or writing a follow-up email after a recent customer meeting.
Watching them scrolling through or “liking”...
You see it all the time — on digital ads, on billboards or even on business cards: “Visit us online at XYZCorp.com."
It looks like a complete sentence, but it’s not.
On some level, customers need to see the website URL in that sentence followed by the word “because,” along with a reason to...
The holiday shopping season may be over, but the opportunity for retailers to capitalize on it is not.
For many years, the weeks leading up to holidays like Christmas and New Year’s Eve were considered the make-or-break period for selling everything from clothes to major appliances. That’s why the...
We are better people, companies, and communities when we commit to equal pay, equal opportunity, equal education, and equal rights.
Marc Benioff, Chairman and CEO of Salesforce
In order for a business to best serve its community, its workforce should reflect that community. That means more than...
Much like a sudden deluge of shoppers into a retail store or an unexpected spike in orders via an e-commerce site, there’s never enough time to prep for something like NRF 2020.
Best known as “Retail’s Big Show” and produced by the National Retail Federation, NRF 2020 will attract nearly 40,000...
Although some content marketers can be as productive as a team of factory workers, it’s important to remember that you’re not creating widgets.
The assets content marketing teams produce — whether it’s white papers and eBooks, blog posts or videos — always need to ladder back to a business...
Years from now, untold numbers of Canadians may walk past a tree and have no idea about its secret connection to the history of entrepreneurship.
The exceptions will be those responsible for getting more than 790 of those trees planted — which is what happened when they shared their company goals...
It’s hard to stay stagnant in business over the long run. The hope is that you’re gaining ground and growing your company and customer base. There’s the alternative, of course, but there’s no staying in neutral. Many companies try to retain and grow their market share by getting into price wars...