Announces Cloud Computing Architecture, Delivering the Power and Flexibility of Cloud Computing to the Enterprise

Revolutionary 99 cents-per-login introductory price designed to jump start broad-based adoption of occasional-use apps
New utility pricing for Platform-as-a-Service gives customers the flexibility to deploy PaaS applications in the cloud throughout their enterprise based on usage needs
New Development-as-a-Service delivers comprehensive set of tools and services to empower developers to tap into the enterprise cloud

SAN FRANCISCO - Tour de Force Event - January 17, 2008 - [NYSE: CRM], the market and technology leader in Software-as-a-Service and Platform-as-a-Service, today announced Cloud Computing Architecture. Delivering the power and flexibility of cloud computing to the enterprise, Cloud Computing Architecture includes a new pay-per-login utility pricing model for the Platform, and Development-as-a-Service, a new set of tools and services that will enable enterprise developers to easily harness the promise of cloud computing for application development. With providing the global infrastructure and services for database, logic, workflow, integration, user interface, application development and application exchange, the Cloud Computing Architecture offers the most comprehensive set of capabilities to harness cloud computing for the enterprise.
"Cloud computing, or Platform-as-a-Service, has enormous potential for the enterprise," said Marc Benioff, chairman and CEO, "Cloud computing offers almost unlimited computing power and collaboration at a massive scale. With Platform-as-Service, we are providing the necessary building blocks to make cloud computing real for the enterprise."
As part of the Cloud Computing Architecture, is announcing a new utility pricing model for the Platform to give customers the flexibility to deploy Platform-as-a-Service applications to users throughout their enterprise based on their usage needs and patterns. CIOs and IT managers now have the power to deploy for unlimited or per-login usage for regular or occasional users depending on the specific needs of their enterprise.

Customers are Building and Deploying PaaS Apps in the Cloud customers have already created more than 50,000 custom applications with the Platform, such as Accounts Receivable, Bug Enhancement Tracking, Employee Compliance and Training, Emergency Room Staffing, Expense Reporting, Food Ingredient Management, Recruiting, Time Management, and many others. The new Edition utility pricing model will enable customers to deploy these custom applications throughout their enterprises in ways that make sense base on employee usage patterns.
For example, users in the Account Payable department may use Expense Reporting applications on a daily basis and need unlimited access to them for processing and accounting. Sales or marketing personnel may only need to access an Expense Reporting application once per month or a few times per quarter. The IT department can now take advantage of to deploy the Expense Reporting application in an unlimited fashion in the Account Payable department, and have per-login usage for sales and marketing employees.
Revolutionary Utility Pricing for Platform-as-a-Service cloud (per login) pricing is now available. The list price is $5.00 per login, and will be offered at a special promotional price of $0.99 per login now through the end of 2008.  Customers must purchase 5 logins per named user which are good for one month.  For more frequent users (require more than 5 logins per month), pricing begins at $50 per user per month for unlimited logins. cloud pricing is for occasional-use, widely-deployed apps and is available for platform use only and not for CRM applications. PaaS - A Cloud Computing Architecture for the Enterprise
The Platform-as-a-Service provides a comprehensive Cloud Computing Architecture to revolutionize application creation and delivery. Provided completely as a service via the Internet, the Platform provides the necessary building blocks to enable business application creation and delivery, without the need for software and hardware client-server infrastructure.
By replacing the cost and complexity of software platforms with a complete, scalable service, provides developers the fastest path to turn ideas into business impact. The PaaS encompasses a complete feature set for the creation of business applications, including the ability to create any database on demand, a workflow engine for managing collaboration between users, the Apex Code programming language for building complex logic, the Web Services API for programmatic access, mash-ups, and integration with other applications and data, Visualforce for a framework to build any User-Interface-as-a-Service, and now Development-as-a-Service to provide a comprehensive set of tools and services for developers, partners and customers. 
For more information on Development-as-a-Service, please see the press release at Platform and the AppExchange ( reinvents the traditional development, deployment and distribution of any business application with platform-as-a-service. Developers, customers and partners can use to easily create a new generation of on-demand applications and deploy them worldwide as a service. allows applications to be easily shared, exchanged and installed with a few simple clicks via's AppExchange marketplace, enabling all the innovation that unleashes to be easily distributed to the entire on-demand community.

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