As businesses reopen amidst the new normal, marketers face new challenges, pressures, and expectations. How should they position their brands? What can they do to help businesses return to growth?
The sixth edition of our State of Marketing report seeks to answer questions like these. We collected data from 7,000 marketers all over the world and uncovered:
Based on the report, it is interesting to note that across APAC, marketing leaders’ priorities were different. For example, marketing leaders in Singapore and Thailand consider innovation their number one priority. Yet, for their counterparts in the Philippines, improving the use of tools and technologies is the top priority.
For more key report findings, click this image for an infographic summary:
If this new business landscape sounds daunting, we can help. On July 8, 2020, the Salesforce customer community comes together for Salesforce Live: Asia. This virtual event is open to all industries and focuses on how to thrive in this new business environment.
There will be industry-specific sessions, such as those conducted by Chris Jacob, our Director of Product Marketing. Based on findings from the State of Marketing report, Jacob will discuss the implications for the retail, communication, and finance industries. Salesforce customers will also share their learnings over the past few months. These include marketing strategies from ABS-CBN, ONI Global, Grab, Bluebird, Luxasia, and many more.