As your business grows, you might find that some of your processes are starting to show their weaknesses. Here are six signs that your business would benefit from a CRM system.


When people talk about Customer Relationship Management (CRM), they are usually referring to a system that helps with contact management, sales management, productivity, and more. 

The goal of a CRM is simple: improve business relationships. By managing your customer information all in one place, you can track your customers’ journey from start to finish, right from the first interaction.

Small and medium-sized businesses face a huge range of challenges. These include: acquiring new customers, increasing sales revenue, simply finding the time to run their business, and so much more. CRM can help with all of these.

CRM can also help you address some of the challenges businesses have faced due to the COVID-19 pandemic. For example, enhancing digital customer experiences, or improving collaboration between remote workforces

One more thing: operating your business without a CRM may be costing you money. By using a CRM, you can automate repetitive tasks, free your sales teams up to find more prospects, generate more leads, and win more deals. 

So, how do you know when your business needs a CRM system? Drawn from our new CRM Handbook, here are some of the signs to look out for: