It’s the question on many marketers' minds: how can I unify my customer data?
Enter Customer Data Platform (CDP). What is CDP you ask? Simply put, it is analytics software designed to help marketers manage their customer data. But because CDP is such a versatile piece of marketing technology, it’s not always easy to quickly summarise its many capabilities. Which is why we challenged our product marketers to do exactly that.
Here, Salesforce’s Pam Samathivathanachai and Robert Colborne sit down to explain why CDP is the game changer we’ve all been waiting for in 60-seconds.
Let’s see how they fared.
Success! In a nutshell, Salesforce CDP allows you to bring together first-party customer data across sales, service, and marketing to build the most accurate of unique customer profiles and understanding of the individual customer.
For the customer, this means their interactions with your brand are not only personalised to them but appear at the right time and on the right channel. Never again will your customer see an ad for or receive communications on a product in which they have no interest, or that they already purchased months ago.
Finally, here’s the kicker: the more data you feed into your Customer Data Platform, the more you get out of it.
This post originally appeared on the A.U-version of the Salesforce blog.