Use email reporting to understand opens, clicks, unsubscribes, and more for each of your campaigns — and share them with your colleagues. Leverage powerful custom reporting to understand advanced metrics such as audience engagement over time, best-performing send day, and more.
Display reporting as a bar graph, pie chart, scatter plot, or heat grid. Uncover patterns and trends with conditional formatting, data bars, trend arrows, or robust filtering. With real-time tracking and centralised reporting, respond to data and testing results instantly.
With Salesforce Einstein, discover new insights in your data with predictive analytics. Score customers based on their likelihood to engage, purchase or unsubscribe and see exactly what behaviours are driving their actions.
Analytics Builder provides unmatched customer data management and analytics capabilities to put each individual customer at the heart of every campaign. Marketing Cloud also features customer data integration tools like Contact Builder, which integrates data from multiple sources to help you understand customer attributes and behaviour. You can nurture leads automatically, taking prospects on a journey across multiple channels.