What Is a Sales Funnel?
The sales funnel is a fundamental concept in sales and marketing. But changing customer expectations mean sales funnel strategies must evolve.
How to Create a Customer-Centric Experience
Customer centric: what does it mean for business today? And how can companies become more customer-centric through their culture, strategy, and business model? Here’s your guide to creating a more customer-focused experience.
What Is the Fourth Industrial Revolution?
The 4th Industrial Revolution (4IR) is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), 3D printing, genetic engineering, quantum computing, and other technologies.
